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Users will soon have a fresh option that allows them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the platform disclosed that it currently hosts in excess of 1 bn AI-generated clips.

Trial and Implementation

The update is undergoing trials over the coming weeks before a widespread release. This advancement coincides with a rise in AI-generated material, fueled by new AI video creators.

The Broader AI Trend

Recent reports that almost one in 10 of the fastest-growing channels on another major platform only show AI-generated videos. A significant portion of this content is classified as mass-produced AI material, a phrase for inferior, bulk-generated content that is typically nonsensical or dreamlike.

“We know from our community that numerous viewers appreciate content created using AI tools, including digital art to science explainers, and we intend to offer the community the option to adjust the amount of that, depending on their own preferences,” commented a spokesperson.

Scale of AI Content

TikTok announced that there are currently 1.3bn videos on its app labeled as AI-generated. In total, over 100 mn pieces of content are added to the service daily, making clips made by AI a limited part of its complete catalog.

How to Adjust Settings

Users will be able to decrease or raise the amount of AI content they watch by opening the content preference option in the platform and selecting “AI-generated content”. Additional categories that can already be modified under the filter cover news, clothing, aesthetics, and dance.

Platform Guidelines

The platform’s policies mandate content makers to tag convincing artificially created content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any realistic AI video that is without a tag can be removed under its terms of service.

Additionally, the service will henceforth attach an artificially created label to content created with its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This step is intended to stop users from attempting to bypass the disclosure requirement.

Educational Initiatives

The company is also launching a $2m AI literacy fund for experts and institutions to create informative material about ethical AI use. This project will assist non-profit groups dedicated to educating coding and technology.

Platform Protection

The platform has defended its safety measures, during debate over proposals to make redundant numerous safety staff in the United Kingdom. TikTok is set to reduce hundreds of positions in its user protection department in London, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.

A senior executive explained that people-led review would remain essential, but AI can safeguard staff by removing the most distressing content prior to it gets reviewed by people. The company stated a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its automated systems.

We believe it is crucial to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us operate efficiently.”